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O4O is a new markeing campaign meaning "optimized for outdoors". This is more than a statement. It is the philosophy that guides many of the products produced by Scosche.

Scocshe focuses on the quality and the durability of their products and this new tagline is a direct results of these efforts.

It is more than a catchy market slogan. It truly describes the products that they build.

For example, they have been making durable waterproof speakers, portable backup batteries, and now they are offering a lifetime guarantee on their rugged charge and sync cables.

There are other ways to say O4O. You might say heavy duty, rugged, durable, high quality, long-lasting, or now simply say Scosche.

We are looking forward to more and more of these products that have been "optimized for outdoors".